Difference between revisions of "Email Report"

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<p style="text-align: center; ">[[File:Email report.jpg|RTENOTITLE]]</p>
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<p style="text-align: center;">[[File:Email report.jpg|RTENOTITLE]]</p>
 
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<br/>• '''Sent '''- Total emails sent in each mailing.<br/><br/>• '''Delivered '''- Total emails delivered to members' mailboxes in each mailing.
 
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• '''Sent '''- Total emails sent in each mailing.<br/><br/>• '''Delivered '''- Total emails delivered to members' mailboxes in each mailing.
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*'''Delivery Rate''' - Delivered/Sent
 
*'''Delivery Rate''' - Delivered/Sent
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<br/><br/>'''Detailed Mailing Summary Report'''
 
<br/><br/>'''Detailed Mailing Summary Report'''
  
<br/>The Mailing Summary Report provides detailed statistics on your emails.&nbsp; This report is generated on a mailing level, and does not provide store-specific details.&nbsp; However, it does provide useful details on clickthroughs, opens, and bounces.<br/><br/>'''To access the Mailing Summary Report:'''<br/><br/>1. Click Details on the email you want to view.<br/><br/>2. The Mailing Summary Report will be displayed in a new window.
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The Mailing Summary Report provides detailed statistics on your emails.&nbsp; This report is generated on a mailing level, and does not provide store-specific details.&nbsp; However, it does provide useful details on clickthroughs, opens, and bounces.
 
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<br/>3. To see the click through performance, scroll to the bottom of the report.&nbsp; A table displays all URL’s in the mailing as well as the number of clicks each link received.<br/><br/><br/>• Total Clickthroughs: Total number of clicks that were generated by the mailing, expressed by total number of clicks and as a percentage, or rate, of the total number of messages delivered.<br/><br/>• Unique Clickthroughs: Number of users who clicked on at least one link in the message they received, regardless of the message format. This figure eliminates duplicate and multiple clicks by the same person.<br/><br/>• Distinct Clickthroughs: Total number of clicks that were generated by the mailing, expressed by total number of clicks and as a percentage, or rate, of the total number of messages delivered.<br/>&nbsp;
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<br/><br/>'''To access the Mailing Summary Report:'''<br/><br/>1. Click Details on the email you want to view.<br/><br/>2. The Mailing Summary Report will be displayed in a new window.
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<p style="text-align: center; ">[[File:Detailed mail report.jpg|RTENOTITLE]]</p>
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<br/>3. To see the click through performance, scroll to the bottom of the report.&nbsp; A table displays all URL’s in the mailing as well as the number of clicks each link received.<br/><br/><br/>• '''Total Clickthroughs: '''Total number of clicks that were generated by the mailing, expressed by total number of clicks and as a percentage, or rate, of the total number of messages delivered.<br/><br/>• '''Unique Clickthroughs:''' Number of users who clicked on at least one link in the message they received, regardless of the message format. This figure eliminates duplicate and multiple clicks by the same person.<br/><br/>• '''Distinct Clickthroughs:''' Total number of clicks that were generated by the mailing, expressed by total number of clicks and as a percentage, or rate, of the total number of messages delivered.<br/>&nbsp;

Revision as of 14:59, 8 June 2012

The Email Report displays the statistics of your sent emails on a store-level. To see overall email statistics, click Details.


RTENOTITLE


Sent - Total emails sent in each mailing.

Delivered - Total emails delivered to members' mailboxes in each mailing.

  • Delivery Rate - Delivered/Sent

Opens - Total emails opened by a member.

  • Opened emails are measured as HTML emails opened.  Email service providers are not able to report on text emails opened by members.
  • Open Rate - Opens/Delivered

Clicks - Number of members who clicked at least one link in a mailing.

  • Click Rate - Clicks/Delivered

Unsubs - Total unsubscribes generated by this mailing.

  • Unsub Rate - Unsubs/Delivered



Detailed Mailing Summary Report

The Mailing Summary Report provides detailed statistics on your emails.  This report is generated on a mailing level, and does not provide store-specific details.  However, it does provide useful details on clickthroughs, opens, and bounces.



To access the Mailing Summary Report:

1. Click Details on the email you want to view.

2. The Mailing Summary Report will be displayed in a new window.

RTENOTITLE


3. To see the click through performance, scroll to the bottom of the report.  A table displays all URL’s in the mailing as well as the number of clicks each link received.


Total Clickthroughs: Total number of clicks that were generated by the mailing, expressed by total number of clicks and as a percentage, or rate, of the total number of messages delivered.

Unique Clickthroughs: Number of users who clicked on at least one link in the message they received, regardless of the message format. This figure eliminates duplicate and multiple clicks by the same person.

Distinct Clickthroughs: Total number of clicks that were generated by the mailing, expressed by total number of clicks and as a percentage, or rate, of the total number of messages delivered.
 

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