List Summary Report

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The List Summary Report displays member statuses on a specified date.


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Members - Total list member count.

Permanently Bounced - List members removed from the list(s) due to hard or soft bounces.

  • A hard bounce occurs when the recipient's email address does not exist or is invalid.  Fishbowl will categorize this as Permanently Bounced when an email address received one hard bounce.
  • A soft bounce occurs when the recipient's mailbox is full or cannot accept emails.  Fishbowl will categorize this as Permanently Bounced when the email address receives five soft bounces.

Unsubscribes - List members who clicked the unsubscribe link on an email, to request to be removed from future mailings, or who were unsubscribed by an administrator.

Active Members - Total count of members who would receive emails.
 

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